Take a look at this video from Dove...
It's truly amazing to me how so many women look upon themselves so negatively. What is it about culture that drives them to do this? It's not just advertising or Hollywood.
Nor is it just women. The next time you are in a group of people try this experiment. Tell a story about how you fucked something up and watch everyone laugh along with you. Then tell a story about how great you are at something and listen for the crickets. Maybe you might get one person that gives you some props but for the most part, we cheer self deprecation and jeer self affirmation.
I don't get it.