Gander Mountain is a great example of the kind of leadership we need on gun safety from the private sector of our country. Given how many deaths occur reach year due to irresponsible adults, the idea of a gun lock giveaway is a welcome solution.
“When you start reading about them and you see that so many of them involve someone just leaving the firearm out and the wrong person gets it in their hand and it usually involves a child,” he said. “And if it was just either locked up in a safe or it was in a biometric safe in the case of a handgun or a trigger lock these accidents are all preventable,” said Steve Uline, Gander Mountain’s vice president for marketing.
This year they are adding hardware to the cause.
Gander Mountain, which has 133 locations in 25 states, is giving away 50,000 gun locks until Sunday, April 6. The gun locks the company is giving away bar access to the gun’s trigger.
Uline said the cost of gun locks, which start at $10, isn’t prohibitive considering most gun owners spend thousands on their guns. But gun owners fall into the mentality that accidents or tragedies won’t happen to them.
“We felt that we were in a position to raise awareness to cut down on these accidents,” Uline said.
Way to go, Gander Mountain!
That's not all they are doing. They have also done admirable work raising firearm security awareness over the past year through social media and advertising; its leadership’s willingness to engage in a touchy debate is commendable. The retailer’s position — with rights come responsibilities — is something everyone should be able to agree on and, more important, act on.