One of the characters in the book is describing in detail to the series' heroes how a town's residents (the morks) function and how their minders (the Algul staff) rule them. These residents are doing great harm to the universe and Roland, Eddie, Jake, Susannah and Oy (the heroes) are learning about them so they can attack the town and stop them.
Most morks are selfish introverts masquerading as rugged individualists-they want the world to see them as Daniel Boone types-and the Algul staff loves it, believe me. No community is easier to govern than one that rejects the very concept of community.
Now I finally get it and some of you. Fucking mega!