The Michael Jordan Generation

My senior year in high school was pretty amazing for a number of reasons. The first was that I had a fucking killer girlfriend. Gorgeous, fun, opinionated, highly intelligent and so much more, she really set the tone for what kind of woman I would be attracted to over my life. In addition, I had a great group of friends, was very involved in the TV studio and theater at the school, and had a great little business I had started painting and detailing windows. I only had a few customers but I made great money for 1984.

It was that same year that my beloved Chicago Bulls finally saw a ray of light and hope join their team in the form of the best player to ever play the game. He averaged 28 points a game on just over 50 percent shooting that season and became an instant star. Just a few years later, he led the Bulls to the first of 2 threepeats. His name was Michael Jordan and there is no doubt in my mind that he is responsible for the giant pile of shit that currently is American culture.

Now, I like Mike as much as the next person. I'm even a huge fan of sports and enjoy watching it regularly. But if you are someone who grew up during his era, you were socialized at a very key point in the development of our culture. And, as I will illustrate, it's not really Mike personally that was (and still is) the problem. It was the institutions in our society and the interactions that our citizens have with them that created the malaise. And its zenith was Michael Jordan so, like doctors that get diseases named after them, I am naming this one the Michael Jordan Generation (MJG).

We are not a nation of rugged individualists. I know that's going to send many commenters here into anaphylaxis but people aren't perpetual soloists in a culture as developed as ours. How we function in the interactions with our society's institutions (functionalism) and with each other (symbolic interaction) dictates our behavior. I've always been a blank slate fellow. I don't agree with Rousseau's concept of innate goodness nor do I think that we are all wretched sinners who need Jesus to save us. Being a believer in Christ means coming to Him of your own free will, not scoring brownie points in either beating yourself up or feeling guilty because you think someone's ass (male or female) is hot. You are a blank slate and the teachings of Christ...your belief in him...and your interactions within Christianity (or whatever you believe in) help to define who you are along with the multitude of other things with which you interact. 

Something else that is important to note here before we proceed further is that human beings are emotional. Trying to remove that element completely in any sort of analysis is pure folly. We are not Spock. You can pretend you are but then you would be a liar--as are many of my commenters who claim to rational and logical but then say things like

I'd ask if you've been sippin' the stupid juice, but it's more like you've been gulpin' it.

Comments like these are a daily occurrence here. I have no problem with people saying any of this stuff. Where I have a problem is with the hypocrisy. Emotions enter in to who we are as people and how we make decisions every day. These emotions arise from interactions with other people (such as in the comments sections of a blog) and they fill in the blank slate of who we are and who we become. They CHANGE us. You may have the conceit that by posting on a libertarian blog that you are sharing your rugged individualism with others but you are, in fact, interacting with people in a symbolic way which alters your behavior. This is a collective influence not an individual one. 

The main reason why I mention emotions,though, is what arises out of them: desire. We desire to fit in and function in our society and when we don't, we experience anomie or normlessness. We've all had the experience of seeing a McDonald's ad on television and then being hungry for a cheeseburger. I've even gone out and bought one before. On a very low level, this is operant conditioning. Desire, however, comes from repeated interaction with the people and institutions in our lives and that is much more powerful.

So, we are not a culture of islands. When we interact with our family, our peer group, our community, our schools, and the mass media (the five main areas of socialization), we behave in certain and distinct ways as a result of those interactions. There is no doubt in my mind that this was the case with Jared Loughner, the shooter in the Arizona Safeway massacre. His interactions with these five areas made him who he is today. Nikto spoke of this in his post yesterday. Somewhere along the line Jared's blank slate was filled in with socialization that led him to believe that shooting people was perfectly acceptable. Time and again we see examples like this and it illustrates a very key failure of the right wing and libertarian philosophy.: People don't operate in a vacuum. Of course, it would be wrong to say that personal responsibility shouldn't be considered at all. It's equally as wrong to say, however, that Jared's interactions played no part at all in what he did and it's just his individual fault. It's both.

There was a time when the first four of these areas were more significant. These smaller spheres had a great deal of influence on filling in the blank slate. Today, however, the mass media is the most significant and its influence has become so overwhelming in defining our culture and our interactions with the people in our family, peer groups, community and schools that, as an instructor, I can't even come close to competing with it. We have been socialized by the mass media to be ADD and want that "bright, shiny object." This brings us back to Mike.

The people that are parents today grew up seeing Mike hawk cars, clothes, soft drinks and shoes. This is how they have seen success defined: extrinsically. Hawking these items has been around forever but not at such a monumentally high level as when Mike showed up. Because of this Niagara Falls type inundation, this is how they raise their children. They have turned them into consumer drones giving in completely to the emotion of envy...of wanting to have the latest thing to make their lives happier. There are exceptions to the rule, of course, but generally parents today and even some people in the mid 20s who aren't parents have been conditioned to believe that Michael Jordan is the pure embodiment of success and that our lives should be patterned after him. Mike is a shining example of the fact that the first four areas of socialization have all succumbed to this model of achievement and have altered their function within our culture.

We have, I fear, been changed for the worse because of this.

Parents now raise their children to be superstar athletes and adjust their lifestyles accordingly. Take the example of hockey in my state of Minnesota. It is played year round here starting at the age of 3. It costs thousands of dollars to play and if you were a kid who just wanted to play for fun, you can pretty much forget it. There are practices 4-5 nights a week with games on the other nights. These games are just as competitive and important to parents as the NHL. Fights break out often in the stands. We see them on the news and I see them all the time. Hockey is only one example. This rigorous level is seen in virtually all other sports.

Sadly, this mindset is so consuming that parents are, what I call, COP...Checked Out Parents. Their desire to have the "bright, shiny object" is so overwhelming that their involvement in socializing their kids is often non-existent. And it's not just because of sports as we will see shortly.

Peer groups have become part of the chain as well. If you don't play a sport, you are either "gay" or "retarded." From this we have seen the rise of increased competition in a variety of other sports like swimming and Ultimate Frisbee-a game that used to not have any refs. Everyone has to play a sport so they can be like Mike. Teens geek out on Facebook and YouTube to sports related activities which is pretty much everything now. My favorite bands from the UK are all massive Premier League fans...living and dying with a sport that encourages and rewards mediocrity.

It's important to note here that this mentality goes beyond sports. Sports is merely a spring board into the material and consumer based mentality that has permeated every level of our age cohorts, our peer groups, and, thus, into our families. To be cool, you have to be consumed by some or several areas of media. If it weren't for Harry Potter or Twilight, I have to wonder if young people would event talk about books at all! Even Harry Potter is like Mike...clothes, shoes, soft drinks...

Communities gear their city operations around sports due to the increased demand. Gyms open at 5am for practice and some games don't start until 9pm due to such high demand. A community is more attractive if they have 2-3 hockey rinks. Basketball training facilities have popped up around my town in the last few years so kids can play year round. Their goal? To be like Mike...cars, clothes, shoes, soft drinks.

Perhaps the worst culprit are the schools. Sports has always been important in schools but today it is their culture. Want a kid to do his work in class? Show him or her you know something about sports. Then you're cool and they will get it done. And why are they cool? Cars, clothes, shoes, soft drinks...all things we have been trained to envy, desire, and believe we will get...so we have been told and shown by the Michael Jordan Generation which essentially runs our country. As I have stated above, this model carries over into other areas besides sports. Honestly, it's all aspects of the mass media working on steroid overdrive to sell, sell sell! And one is not a complete person unless one has these things.

I can't compete with that. I can show them things that I think are cool like how our government operates or the history of our country. I can try to connect them with things they like today (which are all consumer driven) but it's mostly futile. It's not what I say, it's what they see. I had a student tell me the other day that he was going to be LeBron. I pointed out the percentages of that happening and he would have none of it. The MJG has told him otherwise. Big house filled with riches....cars, clothes, shoes, soft drinks...

Again, I must confess that I am as much of a sports maniac as all of them. I play and coach tennis. I do like to win. I am emotionally down for a day or two after a Vikings loss which, after this season, was quite a bit. But I don't have those glassy eyes of a fucking zombie and the seemingly never ending desire to raise my children in a pro athlete style. My children play sports but I teach them that they are a part of life, not a lifestyle. Most Americans want a lifestyle and they are too lazy and impatient to have a life. Life is about learning a variety of skills that will help you earn a living and contribute to the community where you live. Most parents do not teach their children this and it's because they believe in the bill of goods that has been sold to them by the mass media. It will somehow happen instantly if you...just buy this pair of shoes...like Mike's shoes...

My favorite line from Inside Job comes from Andrew Sheng, a Chinese economic advisor. "Engineers build bridges...Financial advisors build dreams. And when those dreams become nightmares..."

That first line really made me think. What do we build these days? This is the fundamental difference between our country and China. They are building things...making things...and we really aren't. We desire a lifestyle filled with leisure and, thus, people make shit loads of money off of services in this country.  I have a friend who used to be in the NBA that owns one of those basketball gyms. What exactly is he offering society? There are businesses in China that are building machines to make solar power an efficient alternative to coal and oil. People around the world are buying this technology. How can the global market "buy" a training session from a former NBA player? Why would they even want to? Why is having this training so important to have in America? They can pretend for an hour or two that they are Mike. Cars, clothes, shoes, soft drinks....ironically, most made now in other countries!

I've been asked several times on this blog to point to ways private corporations and the wealthy people that run them are in control of our lives and directly harm us on purpose in the name of profit. I've offered some small and specific examples but they were mere threads in one giant quilt. The answer to these continued questions is much larger than some of the small examples I have mentioned.

Sit back and think about what I have written regarding the mass media's victory over the other four areas of socialization. Think about how they permeate every aspect of our lives now. Imagine what our culture was like before Michael Jordan (car, clothes, shoes, soft drink) and what it's like now. On a systemic level, it has, I fear, been irrevocably changed.

Now, ask yourselves....

Who owns the mass media?